Your Weekly SE Boost


SE Pro

This weeks insights Sep-16

For the SE

Don’t leave ambiguity for the client to decide. They need exact directions—sometimes down to the API field.

For the Manager

Ask each teammate what they enjoy and dislike. Lean into strengths, empathize with dislikes.

For the Aspiring

Your biggest growth comes from solving problems independently—don’t wait to be spoon-fed answers.


Management is doing things right; leadership is doing the right things.
Peter Drucker

Follow me

I am not affiliated with the tools or job listings


Unsubscribe · Preferences

PO Box 140363, Boston, MA 02114

Rudy Dogum

A weekly email for SEs, packed with practical tips, useful tools, and career insights.

Read more from Rudy Dogum

SE Pro This weeks insights Apr-21 For the SE Demo automation is reshaping how top SEs run their day. Instead of manually spinning up fresh environments for every prospect, tools like Walnut, Navattic, and Howdygo let you build reusable, interactive product tours that prospects can explore on their own schedule — while you focus on the conversation that matters. The key is choosing a platform that lets you make targeted edits without rebuilding from scratch. The best SEs in 2026 aren't just...

SE Pro This weeks insights Apr-21 For the SE A demo landing well is not a technical close. The close happens when the buyer confirms the solution fits their specific workflow — not just in concept, but in practice. Practice stating the close: "Based on everything we've covered, does this solution solve your team's [specific problem]?" If the answer isn't a clear yes, keep digging. For the Manager Your SEs are probably rushing the technical close because reps are rushing them. Build in a...

SE Pro Apr-14 For the SE A great demo is worthless without a follow-up. Within 24 hours: summarize what they said they needed, what you showed, and what the next step is. Make it easy for them to say yes. For the Manager Build a follow-up template with your team. The best SEs have a system: same day recap, 3-day check-in, 7-day nudge. Find what works and replicate it. For the Aspiring After every interview, send a thank you within 2 hours. Not a generic one—reference something specific you...