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Rudy Dogum

A weekly email for SEs, packed with practical tips, useful tools, and career insights.

Featured Post

Your Weekly SE Boost — Demo Automation Is Changing Everything

SE Pro This weeks insights Apr-21 For the SE Demo automation is reshaping how top SEs run their day. Instead of manually spinning up fresh environments for every prospect, tools like Walnut, Navattic, and Howdygo let you build reusable, interactive product tours that prospects can explore on their own schedule — while you focus on the conversation that matters. The key is choosing a platform that lets you make targeted edits without rebuilding from scratch. The best SEs in 2026 aren't just...

SE Pro This weeks insights Apr-21 For the SE A demo landing well is not a technical close. The close happens when the buyer confirms the solution fits their specific workflow — not just in concept, but in practice. Practice stating the close: "Based on everything we've covered, does this solution solve your team's [specific problem]?" If the answer isn't a clear yes, keep digging. For the Manager Your SEs are probably rushing the technical close because reps are rushing them. Build in a...

SE Pro Apr-14 For the SE A great demo is worthless without a follow-up. Within 24 hours: summarize what they said they needed, what you showed, and what the next step is. Make it easy for them to say yes. For the Manager Build a follow-up template with your team. The best SEs have a system: same day recap, 3-day check-in, 7-day nudge. Find what works and replicate it. For the Aspiring After every interview, send a thank you within 2 hours. Not a generic one—reference something specific you...

SE Pro This weeks insights MMM-DD For the SE Lorem ipsum dolor sit amet consectetur adipiscing elit. Sit amet consectetur adipiscing elit quisque faucibus ex. Adipiscing elit quisque faucibus ex sapien vitae pellentesque. For the Manager Lorem ipsum dolor sit amet consectetur adipiscing elit. Sit amet consectetur adipiscing elit quisque faucibus ex. Adipiscing elit quisque faucibus ex sapien vitae pellentesque. For the Aspiring Lorem ipsum dolor sit amet consectetur adipiscing elit. Sit amet...

SE Pro This weeks insights Mar-09 For the SE Your next role will not come from LinkedIn Easy Apply. It will come from someone you impressed 6 months ago. Every demo, every customer call, every Slack community interaction is an interview for a job that does not exist yet. For the Manager The best SEs are not applying—they are being referred. Build a network that brings talent to you before you post. Your current team is reputation is your best recruiting tool. For the Aspiring Write a Focus...

SE Pro This weeks insights Mar-09 For the SE AI does not replace you—it removes the 40% of your day spent on manual tasks. The reps who learn to work with AI agents will outproduce those who ignore them. Start with one workflow: let AI draft your follow-up emails or research accounts before calls. For the Manager Your team is already experimenting with AI. Create space for it. The companies winning right now are treating AI as a skill to develop, not a tool to ban. Ask your SEs: What are you...

SE Pro This weeks insights Sep-23 For the SE You’ll have a lot of uncomfortable conversations with clients. Your skill is learning how to deliver hard messages well. For the Manager You’re in a position of power—use it to empower your team, not just manage them. For the Aspiring Clients will respect you more when you remove ambiguity and set clear expectations. “ All happiness depends on courage and work. — Honore de Balzac Follow me I am not affiliated with the tools or job listings...

SE Pro This weeks insights Sep-16 For the SE Don’t leave ambiguity for the client to decide. They need exact directions—sometimes down to the API field. For the Manager Ask each teammate what they enjoy and dislike. Lean into strengths, empathize with dislikes. For the Aspiring Your biggest growth comes from solving problems independently—don’t wait to be spoon-fed answers. “ Management is doing things right; leadership is doing the right things. — Peter Drucker Follow me I am not affiliated...

SE Pro This weeks insights Aug-09 For the SE The work you do belongs to the company, but the knowledge you gain is yours forever. For the Manager When you provide criticism, always include a viable solution. For the Aspiring Learn to love agendas. They’ll keep you focused and respected in every meeting. “ Leaders think and talk about solutions. Followers think and talk about the problems. — Brian Tracy Follow me I am not affiliated with the tools or job listings Unsubscribe · Preferences PO...

SE Pro This weeks insights Sep-02 For the SE Always have an agenda (and don’t be afraid to ask for one). Meetings run smoother and waste less time. For the Manager Feedback is only useful if you’re ready to help them act on it. For the Aspiring Remember: companies keep your output, but you keep the skills, lessons, and confidence you build. “ A leader leads by example, not by force. — Sun Tzu Follow me I am not affiliated with the tools or job listings Unsubscribe · Preferences PO Box 140363,...